mckenziehornsby.com
My Process
This is my page dedicated to my stages of process, why I make the decisions I do and how I incorporate feedback from others as well. Showing one's process is important so you can see how one thinks not only from a designer standpoint but from a viewer standpoint as well. Even though we may have a certain main audience, our design has to be clear for everyone to view and enjoy.
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Little Stories Subscription
This project was a long process for a fake book subscription box catered to adults or guardians who wish for their little loved ones to read more!
Research
Before anything else I always like to do research. Even though this client is fake, I still use the same process to better understand the main audience to which this design needs to appeal to as well as color scheme and perhaps looking at similar brands and what their designs seem to convey.
Thumbnails
When it comes to the actual design, I always start with thumbnails. Nothing permanent and many different variations. This way not only can I receive input without doing too much work, but I can see all the ideas in my head out in physical form.
First Design
The first draft of this logo worked aesthetically, however it was hard to tell exactly what the logo stood for. Most people might interpret this logo for a library, or book printing company. However, I did like the thought of curving the text around an object.
The Addition of the Box
The box was incorporated after this, as well as changing the actual name of the brand to better represent the subscription aspect (not possible for real scenarios) and I also wanted to add something that would make this design very kid friendly. A monkey mascot for the brand seemed to come to mind. However, this design is still not working, the monkey is not interacting with the box and he looks out of place. The text, however is very fun and seemed to have a child like quality to it. Now, we go back to the drawing board.
More Thumbnails
I then drew some thumbnails of the monkey actually interacting with the book. Many people preferred #1 and #4. So, I tried to combine qualities of both. The monkey holding the book as well as the box behind him
Final Result
The final result was well received and the colors are vibrant to attract the younger audience while also having a sophisticated look to him. The design also has the curvature of the text that I enjoyed early on in my process, I'm thankful it worked. He is also a symbol of the brand now and can easily be transferred onto merch and advertisements. We just can't name him George for copyright reasons.
